In 2016, Besiktas had a very critical Champions League match with Benfica. The club somehow had to bring back together its polarized fans. To gather our polarized fans around a social issue having the effect of creating world’s most crowded cheering group of fans. Even to include hearing impaired people who did not ever get the chance to cheer for their favorite team.
This professional campaign titled 'Silent Cheer' was published in Turkey in November, 2016. It was created for the brand: Beşiktaş JK, by ad agency: Muhabbet. This Ambient medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Muhabbet, Turkey
Creative Directors: Kenan Ünsal, Emrah Karpuzcu
Art Director: Roksan Sarıoğlu
Copywriter: Selin Uğur
Additional Credits: Ahmet Kaval, Türkü Yaka