Unlike common detergent slogans, this campaign is spot and clothes-friendly. It highlights that birthmarks are unique and beautiful and are not meant to be hidden. With this, it criticizes the society's aesthetic prejudices due to the damage they have on people.
This professional campaign titled 'Some Spots Are Worth Keeping' was published in Turkey in January, 2020. It was created for the brand: ABC, by ad agency: Concept. This Film medium campaign is related to the Beauty and Other industries and contains 1 media asset. It was submitted almost 2 years ago.
Advertising Agency: Concept, Istanbul, Turkey
Executive Creative Director: Kerem Özkut
Creative Director: Sedat Dündar, Umut Dizdar
Creative Team: Çarman Çifter, Görkem Can Uygun
Account Director: Berna Aşkın
Account Team: Sevdam Kocaoğlu, Serap Balaban
Producers: Mert Turan, Hilal Kınalıada, Canan Polat
Strategy: Tuğay Güven, İpek Kardeşler
Production Company: Kala Film
Director: Burak Günaydın