Cigarette butts are the number one littered item on the planet. To make matters worse, they’re made of plastic that never biodegrades, and they leach toxic chemicals into the environment right down into our very own water supply. To combat this issue, the Surfrider Foundation, a non-profit organization dedicated to the protection and enjoyment of the coasts, teamed up with gyro San Francisco in an effort to de-normalize the act of littering cigarettes and to get people thinking twice about their behavior.
This professional campaign titled 'Snuffed Out Marine Life' was published in United States in May, 2017. It was created for the brand: Surfrider Foundation, by ad agency: Gyro. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 7 years ago.
Advertising Agency: Gyro, San Francisco, California, USA
Executive Creative Director: Ronny Northrop
Creative Director: Trevor Oldershaw
Associate Creative Director: Ryan Holland
Creative Director: Scott Linnen
Project Manager: Isabel Lumsden
Designer: Eric Liu
President: Drew Meyers