Description
Problem
The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Movistar decided to fight speed with more speed.
Idea
Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway.
This professional campaign titled 'Speed Control' was published in Peru in May, 2017. It was created for the brand: Movistar, by ad agency: DDB. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 8 years ago.
Credits
Advertising Agency: Fahrenheit DDB, Lima, Perú
Executive Creative Directors: Ricardo Chadwick, Alberto Goachet
Creative Director: Sergio Franco Tosso
Head of Art: Luciano Leone
Art Directors: Yoshi Ishikawa, Mari Torres
Agency Producers: Vane Díaz, Carolina chavez
Production Company: Sangre
Director: Toño Sarria
Other credits: Maman Brigitte, Israel Cavero
