ADVERTISING

RAINBOWHACK

Description

We divided the rainbow colors into 6 billboards in Turkey, where the rainbow flag is prohibited. We put the billboards side by side to form a giant rainbow flag. We hacked the bans with the design we made.

List Of Awards:
2022 Clio Awards / Partnerships & Collaborations / Bronze / 6 NGO together / Rainbow Hack
2022 Clio Awards / Out of Home Takeover / Shortlist / 6 NGO together / Rainbow Hack
2022 Clio Awards / Out of Home Billboard / Shortlist / 6 NGO together / Rainbow Hack
2021 Epica Awards / Responsibility / GRAND PRIX / 6 NGO together / Rainbow Hack
2021 Epica Awards / Gender Equity / Gold / 6 NGO together / Rainbow Hack
2021 Golden Drum / Outdoor / Bronze Drum / 6 NGO together / Rainbow Hack
2021 Golden Drum / Social Good / Shortlist / 6 NGO together / Rainbow Hack
2021 Golden Drum / Local Spirit / Shortlist / 6 NGO together / Rainbow Hack

This professional campaign titled 'RAINBOW HACK' was published in Turkey in July, 2021. It was created for the brands: 6 NGO's Together, Amnesty International, and Greenpeace, by ad agency: VMLY&R. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted 4 months ago by Brand Team Director: Özge Özkandemir of VMLY&R .

Credits

Advertising Agency: VMLY&R, Istanbul, Turkey
Executive Creative Director: Arkın Kahyaoğlu
Creative Director: Emir Yüksel
Deputy Creative Director: Mustafa Gülsen
Creative Group Head: Önder Bayraktar
Copywriter: Aylin Atabay
Art Director: Şadi Akbudak
Account Team: Dilara Ergün, Nazlı Polat
Agency Producer: Umut Tangör

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