In order to give voice to feminicide victims in Brazil, we silenced the most known brazilian songs with female names on radios. Then, we matched these names with names of real women who were killed by this type of violence. All these stories became radio spots and were aired throughout the radio music broadcast, during the International Women’s Day.
This professional campaign titled 'Silenced women' was published in Brazil in March, 2017. It was created for the brand: Themis, by ad agency: Escala. This Audio medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Escala, Porto Alegre, Brazil
Creative Director: Jacques Fernandes
Art Director: Cristiano Schmitz
Copywriter: Bruno Cisco