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WAPA

Silence to make noise

Agency: secondfloor

The album CHUT (SHHH): 10 artists, 10 minutes of silence to make the cause of child soldiers heard. The album was released on International Child Soldiers' Day.

A minute of silence is not a minute of no sound, each one of the 10 artists was free to give their own interpretation of these 60 short seconds.

Stream and share the album CHUT (SHHH) on Spotify, to make the cause of child soldiers heard.

Description

What makes more noise than noise? Silence.
Because thousands of child soldiers died last year in total anonymity, we decided to pay tribute to them while raising awareness among the Belgian population. And so the CHUT (Shhh) music project was born. CHUT is an album. CHUT is 10 artists. CHUT is 10 times 1 minute's silence to raise awareness of the cause of child soldiers and mark the 10th anniversary of WAPA International.
Famous musical artists such as Puggy, Colt, Ozark Henry, Témé Tan, Charles, Doowy, Nicola Testa, OK Panda, Two Dots and Théophile Renier were there to keep quiet. And because a minute of silence is not necessarily a minute of nothing, everyone was able to give their own interpretation of these 60 short seconds. Thanks to them, all these minutes of silence can be heard on the CHUT collector's vinyl album, on the CHUT Spotify playlist, on the radio and on social networks.
The album was released on International Child Soldiers' Day.
We're counting on Belgians to stream and share CHUT to support the cause of WAPA and child soldiers. And we invite everyone to post their own minute's silence video on the networks using: #chutforwapa

This professional campaign titled 'Silence to make noise' was published in Belgium in February, 2024. It was created for the brand: WAPA, by ad agency: secondfloor. This Audio, Direct, and OOH Outdoor media campaign is related to the Music and Public Interest industries and contains 3 media assets. It was submitted 2 months ago by Creative Lead: Marie-Laure Cliquennois of secondfloor.

Credits

Client : WAPA International
Agency : secondfloor
Creative Director : Marie-Laure Cliquennois
Art Director : Eric Vandamme
Copywriter : Pierre Urbaniak
Account Executive & Digital Manager : Justine Saifi
Graphic designer : Kevin Mendoza, Jean-Yves Leblon
Sound studio : Bleu Nuit
Client Service Director : Catherine Vidick

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