Cup Noodles Nissin Cup Noodles India

Cup Man's Love Quest

Agency: MAD About Digital


Embarked on Cup Man's epic quest for love as he navigated the digital landscape in search of his perfect match. The journey began with a flurry of creativity as we invited our audience to share their most inventive pick-up lines, igniting a whirlwind of engagement. With over 600+ new followers and more than a hundred comments pouring in within an hour, Cup Man's charm knew no bounds.

But we weren't content to stop there. Building on the momentum of our initial success, we unleashed a new challenge: inviting our followers to submit their thirstiest thirst traps—pictures of them posing with steaming hot Cup Noodles. The response was good, as enthusiasts eagerly posed with steaming Cup Noodles.

Fueled by this overwhelming outpouring of affection for Cup Man, we curated a captivating video that chronicled his journey through the realm of modern romance. Seamlessly blending fan-submitted pick-up lines with fun thirst traps, the video captured the essence of Valentine's Day vibes in the most entertaining way possible.

This professional campaign titled 'Cup Man's Love Quest' was published in India in February, 2024. It was created for the brands: Cup Noodles, Cup Noodles India, and Nissin, by ad agency: MAD About Digital. This Audio, Design, and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted 2 months ago.


Advertising Agency: MAD About Digital
Brand: Cup Noodles India
Client Team:
Associate VP Marketing & Corporate Communications: Varun Oberoi
Deputy General Manager: Retasha Lewis
Assistant Marketing Manager: Aman Mehra

Agency Team:
Founder: Zuhair Hamza
Creative Director: Ambili Thomas
Senior Copywriter: Vinaya Grace Mary
Associate Copywriter: Anjali Arya
Group Account Manager: Anishaa Ahuja
Senior Account Manager: Naila
Account Supervisor: Gladwin Arooja
Account Executive: Racheal Anna
Account Management Intern: Harsha Sivakumar
Senior Motion Graphic Designer: Sijo Joby
Production Executive: Ahmmad Zeeshan
Design Supervisor: Srishwetheshwer
Senior Graphic Designer: Tijo Joby
Graphic Designer: Muhammed Basheer
Voiceover Artist: Arjun Raja
Cast: Gladwin Arooja, Anishaa Ahuja, Risha Ghosh, Vanessa, Vanshika, Shaleen, Shraddha, Andrea, Anna, & Aanchal


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