Description
Surreal Hotel Arts, the Brazilian creative production company with offices in São Paulo and New York, today announces the launch of a new film campaign for leading beauty brand Eudora, part of the O Boticário group.
Starring international model, actress, and former Miss Argentina, Valentina Ferrer, the campaign, which was developed by AlmapBBDO and produced by Surreal, connects the precision of science with the elegance of fashion, blending advertising, art, and technology. Created by Surreal’s lauded director Brendo, the film uses AI-integrated techniques to tell the story of Eudora Siàge Nutri Diamond, Eudora's new “diamond shielding” hair technology for the Siàge product line, a proprietary formula that delivers a protective, high-gloss finish for up to 100 hours.
To bring this microscopic science to life, Surreal’s creative production team built an immersive custom installation of LED screens and mirrors, engineered to mirror the precise geometry of a diamond, transforming a laboratory concept into a cinematic, high-fashion environment.
From the beginning, the production was designed around the science behind the product. Director Brendo and the Surreal team used AI, robotic camera systems, and digital design to reflect the precision of Eudora’s Nutri Diamond formula.
AI was used early in the process to create complex backgrounds and shape the film’s distinctive aesthetic. Most significantly, it was deployed to visualize the diamond shielding effect by simulating how micro-diamonds protect individual hair strands against heat and moisture in a way that conventional cameras cannot capture, and in a fraction of the time required by traditional CGI. The LED panels provided the diamond light, while the robotic camera choreography simulated the technical accuracy of a laboratory environment.
This professional campaign titled 'Siàge Nutri Diamond' was published in Brazil and United States in July, 2026. It was created for the brand: Eudora, by ad agencies: AlmapBBDO and SURREAL HOTEL ARTS. This Film medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted about 21 hours ago by President: Valerie Silverman Kerr of VSK Public Relations, LLC.
