When people stayed at home during lockdowns, they followed closely what their friends were doing on social media.
We launched a game for users to showcase their crazy work-from-home lives, maximizing the effect of communications. It minimized our budget on advertising.
With a low budget, we achieved a million participation in a day, spreading VooV Meeting wildly.
This professional campaign titled 'Show my work' was published in China in February, 2021. It was created for the brands: Tencent and VooV, by ad agency: Tencent. This Digital medium campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted over 2 years ago by ECD: Tencent Shenzhen of Tencent Shenzhen.