Electric cars with a backup plan

Agency: Forsman & Bodenfors


In the latest global campaign by Forsman & Bodenfors, Volvo compares range anxiety with the phenomenon of low battery anxiety, showing how their plug-in hybrids provide the ultimate solution since they are ”electric cars with a backup plan”. It is launched in both digital and traditional media channels.

Set to the classic and surprisingly fitting song ”Sinnerman” by Nina Simone, we follow a family’s stressful yet humorous chase for battery life from morning to night, a part of modern life we all can relate to. With the dad as the main character, played by renowned Danish actor Thomas Hwan, we see his reactions to everything from his Zoom-meeting getting suddenly disconnected to his daughter mischievously stealing his charger.

In-between this, we see the car’s charger getting plugged in and plugged out; a visual metaphor for all the gadgets in our lives in constant need of charging. In the end, we see that the mom has stolen the charger for their other car. Luckily, it’s not an issue, and they can still go on the trip as planned since the Volvo Recharge plug-in hybrids are ”electric cars with a backup plan” as the end plate says.

”Since the stress of low battery anxiety is something almost everyone can relate to, we wanted to highlight this in a hectic but also fun and entertaining way,” says Karl Risenfors, Art Director at Forsman & Bodenfors.

The film is directed by Laerke Herthoni and shot by Monica Lenczewska. It is part of a global campaign where Volvo says that on the road towards an all-electric future, it’s not just about the number of electric cars, but the number of electric journeys we enable. And that with plug-in hybrids, you can make sure most of your drive is electric, but know that you’re covered for longer journeys too.

This professional campaign titled 'Electric cars with a backup plan' was published in Sweden in August, 2022. It was created for the brand: Volvo, by ad agency: Forsman & Bodenfors. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.


Advertiser: Volvo Car Corporation
Anna Wirsén - Campaign Manager
Frida Langenius – Marketing Strategist
Nicolas Peyrau – Global Creative Director
Andreas Malm – Global CMO
Mike Johnstone – Global Brand

Agency: Forsman & Bodenfors
Art Directors: Sophia Lindholm, Karl Risenfors, Leo Dal
Copywriters: Hampus Elfström,
Client Director: Magnus Wretblad
Account Executive: Katarina Klofsten, Ewa Edlund
Agency Producer: Lena Sellman
Pr/Digital Strategist: Peter Gaudiano
Planner: Daniel Sjöstrand
Art Designer: Martin Joelsson, Chanelle Kazemi

Media Agency: Mindshare

Productioncompany new-land
Director: Laerke Herthoni
Executive Producer: Erik Torell / Therese Engberg
Producer: Dea Saracevic
DOP: Monika Lenczewska
Editor: Johan Söderberg & Fredrik Åkerström
Grade: Simon Bourne, Company 3
Online: Swiss Post Production
Sound Adrian Aurelius, Ballad
Music Supervisor: Jenny Ring
Composer: Nina Simone

Stills photo:
Photographer: Patrik Johäll, Superstudio


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