Shield against cancer
Agencies: HOY Buenos Aires • HOY by Havas
Description
We have spent 4 weeks modifying the logo of one of the most important soccer clubs in Argentina, Racing Club.
It´s modified shield has been published in their social media contents, profile pictures and even press around the world.
Racing´s shield presented a slight bulge that went unnoticed in the first days, as it usually happens with testicular cancer.
As the days went by, the bulge in the logo grew larger, until the first wake-up call appeared.
We let the conversation grow, until the fourth week when Juan Ramón Fleita, Racing idol and cancer survivor, revealed the mystery behind the bulge and explained that it was an awareness campaign about testicular cancer.
This professional campaign titled 'Shield against cancer' was published in Argentina in October, 2023. It was created by ad agencies: HOY Buenos Aires and HOY by Havas. This Content and Digital media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 7 months ago.
Credits
COO: Elina Mendez
ECD: Malu Donaire
Head of Craft & Innovation: Hernán Damilano
Creative Directors: Santiago Ledesma - Damián Palopoli
Sr Art Director: Charlie Meza
Sr Copywriter: Kike Raboy
Creative & Awards Coordinator: Lola Manzur
Account Supervisor: Noelia Monte
Strategy Director: Rodrigo Foussats
Data Analyst: Guadalupe Solar
Production Coordinator: Marcelo Vega
House Production: HOY by Havas
Director & film maker: Hernán Damilano
Dron crew: Sebastián Palonsky
Editor: Adrián Fernández
Music: Machete Música
Music producer: Santiago Vardé.
Sound Design: Ignacio Guidobono, Santiago Vardé.
Voice Over: Francisco Paz
PR Director: Noelia Lezcano
PR Agency: Moscú
Client:
FUCA: Dr. Matías Chacón - Pro Tesorero
Racing: Alex Caniza, Fernando Otero, Mauro Mesler, Andrés Santos, Antonella Tammaro, Roberto Martinez, Guillermo Bermudez, Bautista Persa, Rodrigo Valle, Felipe Meaños, Pablo Ruiz
KAPPA: Victoria Crivelli
