SHIELD AGAINST CANCER
Description
The idea explores the gamer world to raise awareness among young people about the importance of preventing skin cancer. To achieve this, they got into the Fortnite video game to intervene one of its most popular items "Mini Shields", transforming its appearance and characteristics so that it becomes a symbol of the fight against this disease.
Gamers who will find this item in the different worlds could protect their avatar 20% more from attacks and damage, a percentage equivalent to the increase in skin cancer in young people. In addition, in the description of the item you could find a promotional code to buy a sunscreen with a 20% discount.
This professional campaign titled 'Shield Against Cancer ' was published in Peru in January, 2024. It was created for the brands: Epic Games and ISDIN, by ad agency: Bendita Carpeta. This campaign is related to the Gaming, Health, and Pharmaceutical industries and contains 2 media assets. It was submitted 3 months ago.
Credits
Advertising Agency: Bendita Carpeta
Director Creativo: Gian Hernández Fernández
Directora de Arte: Lesly Melgar Arrazabal
