ADVERTISING

Epic Games Movella Xsens

NYMPHEA SELENIS

Agency: Biborg

Description

Metaballet: Biborg changes the Game and immerses the Opera Ballet in the Metaverse

Biborg, in collaboration with Epic Games and Movella Xsens, has imagined, produced and realized a unique experience; the first dance performance under Unreal 5 in real time, open to the public: NYMPHEA SELENIS, a live performance with a dancer from the Ballet de l'Opéra National, Hugo Vigliotti, on a hybrid Metaballet stage that is both real and virtual, mixing total immersion, art and gaming.

Biborg and Hugo Vigliotti, a dancer from the Paris National Opera Ballet, have combined video games and live arts to offer an unprecedented show as part of the Motion Motion festival. Indeed, with a constant desire to innovate, a flawless creativity and an open vision on the world, it is quite natural that the independent agency Biborg wanted to change the rules of gaming and live performance. This interactive and connected experience evolves in real time according to the dancer's movements, like a video game designed specifically for Performing Arts.

Biborg is a leading independent Gaming marketing services agency. It's no surprise then that we find the agency at the heart of such an experience under the Unreal 5 engine, combining video games and cultural content. Ultimately, what are the limits of gaming when it is associated with live art? For Biborg, there are none.

True to its vision and its desire to bring gaming off the beaten track and among all communities, the agency has demonstrated that a new form of live performance is possible, with the perspective of integrating the essential characteristics that we appreciate in the world of video games: freedom of action and interaction with the visual and sound environments, multiplayer aspect, interactivity between the content and the audience in real time, challenges with multiple possible outcomes, interactive streaming with an online audience ...

With this technological tour de force, the Biborg teams can now offer their clients an infinite number of innovative possibilities mixing real performances with the virtual sphere, or Metaverse, with an unparalleled gaming and event approach.

This professional campaign titled 'NYMPHEA SELENIS' was published in France in June, 2022. It was created for the brands: Epic Games and Movella Xsens, by ad agency: Biborg. This Experiential medium campaign is related to the Gaming industry and contains 2 media assets. It was submitted 3 months ago by PR: Jeanne Lladeres of Biborg.

Credits

Agency: Biborg

Production, Creative Direction and Technical Direction:
Ismaël El Hakim, CCO
Bruno Luriot, CEO
Guillaume Dabriou, Lead Interactive Designer
Renaud Bardet, Developer
Julien Vazny, Developer
Bruno Guidi-Morosini, IT Manager
Maxime Le Chesne, 3D Technical Artist
Dimitri Chappuis, Illustrator

Dance and Choreography:
Hugo Vigliotti, Dancer of the Paris National Opera Ballet
With the support of Marion Barbeau, First Dancer of the Paris Opera Ballet

Musical composition:
Clément Vincent “Pouvoir Magique” & Ismaël El Hakim

Video capture: Firgun Recordings

ADVERTISING

iStock Essentials

Girl watches humpback whale flyi...

Artist: Akurra

iStock Signature

BIRD'S EYE VIEW of Icelandic ext...

Artist: Lighthouse Films

iStock Signature

SLO MO Whitewater kayaker in a y...

Artist: simonkr

iStock Essentials

Great Job Bubble Banner, blue em...

Artist: VectorUp

iStock Signature

Death Valley Milky Way time laps...

Artist: itsskin

iStock Essentials

Stage theater curtain opens and ...

Artist: otofx

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.