Flying Blue Air France-KLM

Shaped by Travel

Agency: Dentsu Creative France

Shaped by Travel Film - ENG ST


Flying Blue collaborated with member Didi Han, a Paris-based, Seoul-born DJ, to share how travel shaped her in a 2-minute brand film. Unlike other travel brand films, this one takes place where the story usually ends: home. Didi flies back to Seoul and rediscovers her hometown with a fresh perspective thanks to her travels and Flying Blue’s services.

“Shaped by Travel” launched globally on social platforms in October 2023 and features a dedicated landing page on the Flying Blue website.

This professional campaign titled 'Shaped by Travel' was published in France in October, 2023. It was created for the brands: Air France-KLM and Flying Blue, by ad agency: Dentsu Creative France. This Digital and Film media campaign is related to the Transport and Travel and Tourism industries and contains 1 media asset. It was submitted 2 months ago by Dentsu Creative France.


Brand: Flying Blue
Ben Lipsey: Senior Vice President Customer Loyalty / Head of Flying Blue
Magali Mayanda: Director Marketing Communication Customer Loyalty of Flying Blue
Cécile Nomdedeu: Head of Flying Blue Communications
Alexandra Dionnet-Faucon: Branding Manager
Mellinda Louizi : Communication Manager

Agency: Dentsu Creative France
Chief Executive Officer: Cécile Bitoun
Managing Director: Nathaël Duboc
Executive Creative Director / Deputy General Manager: Sebastien Zanini
Chief Strategy Officer / Deputy General Manager: Benoît Bertrand
Deputy General Manager: Michel Kowalski
Chief Creative Officer: Emmanuel Bougneres
CTO: Guillaume Olivieri
Art Director: Aleksandr Bobrov
Copywriter: Charles Theori
Senior Artistic Director: Émilie Basset
UX Designer: Magali Hiega
Business Director: Thomas Dolléans
Account Director: Hugo Monin
Account Director: Thibault Hamon
Senior Project Manager: Alexandra Bertrand
Production Project Manager: Lou-Annah Bianchi


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