Film
Description
Thanks to the donations of Flying Blue Miles, children from the association “La Banda de Musica” living in a disadvantaged neighborhood in Oaxaca, Mexico, have realized two of their biggest dreams: to travel for the first time and to tour in France.
To experience this journey from the inside, we let the children film themselves with smartphones and made a documentary with these images. The best way to share their emotions, their fears, their excitement, and to illustrate the transformative power of travel.
This professional campaign titled 'Banda de Musica' was published in France in December, 2023. It was created for the brands: Air France-KLM and Flying Blue, by ad agency: Dentsu Creative France. This Digital and Film media campaign is related to the Transport and Travel and Tourism industries and contains 1 media asset. It was submitted about 1 month ago by Dentsu Creative France.
Credits
Brand: Flying Blue
Ben Lipsey: Senior Vice President Customer Loyalty / Head of Flying Blue
Magali Mayanda: Director Marketing Communication Customer Loyalty of Flying Blue
Cécile Nomdedeu: Head of Flying Blue Communications
Mellinda Louizi: Communication Manager
Agency: Dentsu Creative France
CEO: Cécile Bitoun
Managing Director: Nathaël Duboc
CCO: Barbara Paloc
Executive Creative Director & Deputy General Manager: Sebastien Zanini
CSO: Benoit Bertrand
Deputy General Manager: Michel Kowalski
Head of Media: Pascale Deneuter
Deputy Creative Director: Damien Lebreuilly
Deputy Creative Director : Allan Huon
Head of Production: Anthony Raton
Production Director : Morgane Richer
Business Director: Thomas Dolléans
Media Account director: Victor Barbieri
Paid Media Consultant: Damien Cubaynes
Account Director: Thibault Hamon
Senior Project Manager: Alexandra Bertrand Media Trader Assistant: Ayoub Guerrouache
Movie Director: Alexis Pazoumian
