Description
BREACHB!!NNY is not your typical insurance commercial. At 134 seconds, it explodes into a cyberpunk action ride—fast, bold, loud, and unapologetically colorful. Blending anime-inspired 2D, motion graphics, and multiple visual styles, it’s as weird, funny, and high-energy as the brand itself which launches Oct 9, offering full digital and real world types of cover to a Gen-Z audience.
Set in The Breach—a neon-soaked metropolis that embodies the internet’s chaos, energy, and culture—the film dives into a world of towering skyscrapers, dopamine haze skies, and nomadic avatars. At its center is the Breachbunny: narrator, trickster, and brand mascot, collecting every mishap, accident, and unfortunate event along the way.
From a gamer betrayed by his own PC to a cyclist caught in a dog-cat-traffic pile-up, chaos reigns supreme. Kitchen appliances revolt, Tuk-Tuk rides go off the rails, and even Twitch influencers aren’t safe. It’s absurd, hyper-charged, and all caused by one damned butterfly—thankfully, Breachb!!nny has it covered.
The film was produced and directed by Picnic Studio for Agency Adouken and with help from Partizan Studio. Antfood provided the blistering and eclectic soundtrack.
This professional campaign titled 'SH!!T HAPPENS. GET COVERED.' was published in Germany, Spain, and United Kingdom in October, 2025. It was created for the brand: Breachbunny, by ad agency: ADOUKEN. This Digital and Film media campaign is related to the Insurance and Media industries and contains 4 media assets. It was submitted about 2 months ago.
Credits
Client: BREACHBUNNY @breachbunny_official
MANAGING DIRECTOR : Maxine Adams
MARKETING DIRECTOR : Felix Schütz
COPYWRITER: Lukas Fröhlich
PRODUCT MANAGER: Jan Zschernig
VOICE OVER (DE) Lukas Fröhlich
Agency: ADOUKEN @adouken
EXECUTIVE CREATIVE DIRECTOR: Nuno Gomez @snezmeister
EXECUTIVE DESIGN DIRECTOR: Pedro Eloi @eloigram
Studio: PICNIC STUDIO @picnic_animation
Creative Director : Liam O’Connor @lamedroid
Executive Producers : Mina Song @mina_picnicstudio, Angela Foster @pictophile (Partizan Studio)
Backgrounds : Igor piwowarczyk @igorpiwowarczyk
Character Design: Luis Cuevas @newt_wd, Robert Faux @robertfauxart
Design & Motion GFX: Eric Dias @ericdias
Storyboards: Liam O’Connor
Animation: Peggy Tataru @crooomps , Ian Chan @eee_in, Kata Szilassy @KataSzilassy, Pierre-Jean LE Moel @pj_pamk, Robert Faux, Eric Dias
Clean up and Colour: Angeline De Silva, @angieds13 Katerina Kremasioti
2D FX: Kensei Thomas @kenseithomas
VOICE OVER (ENG) : Esmonde Cole @king0cole
Soundtrack: ANTFOOD @antfood.music @antfood.br
Music Director: Lou Schmidt @louschmidt, Pedro Botsaris @pbotsaris, Fernando Rojo @ferojo and Thiago Lins @thiagolins
Executive Production: Christiane Rachel @chris_rachel and Renato Castro @rmcastro23
Composers: Lou Schmidt, Fernando Rojo, Lucas Baldin @lucasbaldin, Luccas Maia @lucasthemaia, Luis Bergmann and Vinicius Nunes @ViniciusNunes
Producers: Monique Munhoz @MoniqueMunhoz and Pablo Mello @pquess Sound Engineers: Bruno Broaska, Fabian Jorge @fabianjorgej and Pedro Macedo @_dezcoma
