Matrirupena Sangsthita

Rice is not merely food; it’s an offering of the Mother herself. It nurtures, sustains, and connects every home with her eternal grace. This Durga Puja, Myndroot translated that sacred belief into an evocative visual narrative - “Matrirupena Sangsthita”, a celebration of the divine feminine.

The campaign portrays the progression of the Puja days through intricately carved idols - Ganesh imparts wisdom, Lakshmi brings prosperity, Saraswati imparts knowledge, Kartikeya signifies valour, and Maa Durga unites them all as the ultimate protector. Every deity rises from a rice grain, symbolising how nourishment and divinity share the same origin - the divine Mother.

Executed with sharp symbolism and minimalist elegance, the campaign bridges devotion and design, turning the product into a canvas of faith. Through “Matrirupena Sangsthita”, Myndroot transformed rice into a visual metaphor for devotion, turning Shree Maahika’s essence of purity and nourishment into a timeless celebration of motherhood. Because in every grain that feeds, protects, and gives life, there dwells the spirit of the Mother herself.