Having insurance isn't the same as having State Farm
Don't settle for just any insurance when there's State Farm
Description
State Farm is back with two new commercials as part of its 2025-26 Football campaign. The campaign makes clear how having insurance isn’t the same as having State Farm. Guard,” demonstrates that when it comes to protection, you don’t want just any insurance when it matters most – just like you wouldn’t want a crossing guard protecting your quarterback. The spot expands State Farm’s Kansas City roster by bringing together Pro Bowl offensive guard Trey Smith and Patrick Mahomes. A second new spot, “King Henry,” taps into the comparison between Baltimore star Derrick Henry (aka “King Henry”) and actual royalty, King Henry VIII. The playful moment, with a little help from Jake from State Farm, reinforces the season’s core message: when it comes to strength on the field (or off), would you rather have the real deal or someone just wearing the crown? The two new commercials will run in rotation with the brand’s earlier football-themed ads from now and throughout the season. The campaign was created by TMA.
This professional campaign titled '2025-26 Football Campaigns' was published in United States in October, 2025. It was created for the brand: State Farm, by ad agency: TMA. This Film medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted about 1 month ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Client
State Farm
Chief Agency, Sales and Marketing Officer Kristyn Cook
Marketing Vice President Alyson Griffin
Marketing Executive Patty Morris
Marketing Director, Creative Content Greg Sutter
Manager, Creative Content Christine Williams
Sr. Creative Strategist John Ruebush
Creative Strategist Lauren Sheppard
Sr. Social Creative Strategist Denver Smith
Social Creative Strategist Kaylee Whicker
Campaign Manager Anna Francisco
Project Coordinator Monika Baricz
Producer April Cottrell
Sr. Line Producer Pam Thomas
Sr. Photographer Amber Riccinto
Multimedia Specialist Caleb Kilian
Multimedia Specialist Andrew Chartrand
Art Director Hollis Black
Creative Agency
TMA
Chief Creative Officer Harris Wilkinson
Executive Creative Director Rick Utzinger
Group Creative Director Whitney Hill
Creative Director Emma Quinn
Creative Director Nick Cernoch
Creative Director Jonathan Ozer
Associate Creative Director Scott Wolf
Associate Creative Director Mike Maloney
Sr Copywriter Hannah Pohl
SVP, Account Management Lori Thelen
VP Account Management Johnny Fitzsimmons
Senior Account Director Raisa Collazo Carmona
Account Supervisor Logan Newman
Sr Account Executive Alex Cooper
Account Executive Jamie Haas
Production & Business Affairs
Omnicom Productions
Executive Producer Ivo Knezevic
Social/TikTok Content Director Matt Poness
Senior Production Business Manager Kelly Lenthe
Senior Production Manager Cheryl Collins
Senior Talent Manager Renelle Fowler
Public Relations
Fleishman Hillard
Senior Vice President & Partner Libby Panke
Senior Vice President & Partner Steve Hickok
Senior Vice President Micaela Benedetti
Managing Supervisor Emilee Markin
Account Supervisor Sherelle Black
Account Supervisor Emma Stevens
