Serra Alta Hotel

Serra Alta Hotel

Agency: Studio Ferds


The branding and identity project for Serra Alta aims to emphasize the unique values of this hotel, strategically perched atop a mountain, providing an ideal setting for unforgettable family experiences. Drawing inspiration from the glamour of 1980s hotels, we've adopted a brand approach that evokes a nostalgic visual aesthetic, complemented by exclusive initiatives such as a club dedicated to activities like tennis, billiards, and poker.

Our goal is to create a distinctive atmosphere, transporting both guests and the hotel itself to a bygone era, where elegance and charm were foundational. By offering an experience that transcends the ordinary, we invite people to immerse themselves in a synergy that blends the sensation of stepping back in time with the enjoyment of a unique reality, only possible at the mountain's summit.

Thus, each day of lodging becomes an opportunity for visitors to engage in a singular experience, filled with elements that recapture the enchantment of the past and create unforgettable memories in the present. The Serra Alta brand is not just a destination but a journey through time, where every detail contributes to an authentic and exclusive experience.

This professional campaign titled 'Serra Alta Hotel' was published in Brazil in December, 2023. It was created for the brand: Serra Alta Hotel, by ad agency: Studio Ferds. This Design medium campaign is related to the Hospitality, Tourism industry and contains 12 media assets. It was submitted 3 months ago by Fernando Almeida.


Advertising Agency: Studio Ferds, Goiânia, Brazil
Creative Director: Fernando Almeida
UI Designer: Ayman Youssef
Art Director and Copywriter: Fernando Almeida
Additional credits: Renata Freire


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