In Brazil, talking about sex during gynecologic consultation is still considered a taboo. This issue becomes even more evident with cancer patients. The purpose of the film, shown both in the social media of the brand and the NGO that supports the patients (Laço Rosa Foundation), was meant to provoke an open debate about this cause. The film was released and boosted in the social media during the October Rosa, the month dedicated to the international movement for breast cancer control awareness.
This professional campaign titled 'Self-esteem' was published in Brazil in October, 2018. It was created for the brand: FQM Farma, by ad agency: Camisa 10. This Film medium campaign is related to the Health, Pharmaceutical, and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: Camisa 10, Rio de janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Directors: Bruno Richter, Erica Huebra, Erik Machado
Copywriters: Larissa Coelho, Victor Vicente
Film Director: Dudu Lopes