Description
This campaign, developed for the City Hall of Joinville, Santa Catarina, Brazil, shows the other side of electronic cigarettes, the side that no one sees or pays attention to, the harmful side. We counter the glamorization of their use. We deconstruct the idea that electronic cigarettes are safe or fun, with the aim of directly influencing the behavior of young people, encouraging the public to reflect and reconsider their choices.
This professional campaign titled 'Seems harmless' was published in Brazil in November, 2024. It was created for the brand: Prefeitura de Joinville, by ad agency: Magica Comunicação. This Film and Print media campaign is related to the Health industry and contains 2 media assets. It was submitted 9 months ago by Victor: Victor Barbosa of Magica Comunicação.
Credits
Client: Prefeitura Municipal de Joinville
Advertising Agency: Magica Comunicação
Strategy Director: Rodrigo Ascenção
Creative Director: Evandro da Rosa
Art Director: Victor Barbosa
Copywriter: Julio Temporal
Account Manager: Priscila Nadja Souza
Client/Approval: Thiago Boeing
