Description
Everything at the Maha Kumbh was mesmerizing, but the most extraordinary sight was #AasmaanMeinGangaSnaan. Witness Lifebuoy’s remarkable transformation, unfolding high in the sky.
#Lifebuoy #SkinProtection #DroneShow #ParivartanKaSnaan #LifebuoyMahaKumbh #LifebuoyBadalGayaHai
This professional campaign titled 'Reborn at Maha Kumbh' was published in India in February, 2025. It was created for the brand: Lifebuoy, by ad agencies: MullenLowe Lintas Group and MullenLowe Singapore. This Content, Digital, and Film media campaign is related to the Beauty and Household Products industries and contains 1 media asset. It was submitted 9 months ago.
Credits
Brand: Lifebuoy
Client: Hindustan Unilever Limited
Creative Advertising Agency: MullenLowe Lintas Group, MullenLowe Singapore
OOH Advertising Agency: Rapport IPG
Drone Show Production Crew: BotLab Dynamics
Production Company: Milestone Film Media
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Brand Team -
• Executive Director, HUL & BU General Manager [Personal Care]: Vipul Mathur
• Head Skin Cleansing India: Ankush Wadehra
• Senior Brand Manager: Sriram S
• Senior Brand Executive: Sumit Thakur
• Head R&D Skin Cleansing, Lifebuoy Global: Nitish Kumar
• BU General Counsel [Personal Care]: Vidya Chandrasekar
• Digital and Marketing Services Lead Personal Care: Tejas Shah
• Asst Media Manager: Sneha Bhorawat
• Assistant Manager, Influencer Marketing: Sakshi Shetty
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MLLG Creative Team -
• President: Sarvesh Raikar
• Group Creative Director: Sundarkrishnan Sharma
• Executive Creative Director: Devendra Mankame
• Associate Creative Director: Bhoopendra Pandey
• Associate Creative Director: Amey Parab
• Creative: Shruti Negi
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MLLG Account Manager Team -
• Global Business Director: Vinay Vinayak
• Executive Director: Sharmine Panthaky
• Senior Vice President: Pratiik Paathare
• Brand Service Director: Florence Bhang
• Brand Executive: Tejal Kunchikorve
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MLLG Planner – Kausha Shah
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Rapport IPG Team –
• AVP: Ankur Garg
• Activation Lead: Isita Das
• Sr. Creative Director: Rupesh Salvi
• Business Director (Client Services – HUL): Deesha Shah
• Sr. Operation Manager (HUL): Arun Kelaskar
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BotLab Dynamic Drone Show Team –
• MD, Co-founder: Dr. Sarita Alhawat
• Project Lead: Nipurn Agrawal
• Lead Designer: Ishwar Chandra Mishra
• Video Production Specialist: Nishant Singh
• Show Pilot: Soham Charak
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Production Crew –
• Director: Parikshit Vaidya
• Executive Producer: Ajay Vasu
• Creative Producer: Rahul Kapoor
• Post Producer: Manish Singh
• DOP: Prashant Dandekar
• Line producer: Dheeren Tiwari
• DA: Vikhyat Sahani
• Production Manager: Abhishek Pawar
• 2nd DOP: Aniruddha Barua
• 2nd AD: Varun Gaikwad
• 2nd Camera Operator: Pramod Vishwakarma
• Local LP: Gyanendra Singh
• Accounts Head: Ignatius Dias
• Accounts Team: Shravan Kumar, Prathmesh Upar
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Post-Production Crew –
• Offline Editor: Sachin Raskar
• Online Artist: Gaurav Gaikwad
• Video Post Company: Splice
• Colorist: Shivesh Katewa [Splice]
• CG House: Hives
• Voice Over Artist: Bajrang Bali Singh
• Music Director: Aman Pant
• Sound Engineer: Ninad
