Campaign for the Mayor of Joinville, in Brazil, discouraging the population from giving alms to homeless people because this doesn't help, it just keeps them on the streets. Real help is offered by the City Hall, with reception, housing and food programs.

This professional campaign titled 'Alms' was published in Brazil in April, 2024. It was created for the brand: Prefeitura de Joinville, by ad agency: Magica Comunicação. This Print medium campaign is related to the Public Interest and Public Utility industries and contains 2 media assets. It was submitted about 2 months ago.


Client: Prefeitura Municipal de Joinville (Departamento de Trânsito)
Advertising Agency: Magica Comunicação
Strategy Director: Rodrigo Ascenção
Creative Director: Evandro da Rosa
Art Director: Kaíque Correa and Evandro da Rosa
Copywriter: Julio Temporal
Account Manager: Priscila Nadja Souza
Client/Approval: Thiago Boeing

Prefeitura de J...


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