When you go through a McAuto there's one thing that's almost inevitable: eat your fries before you get home. From this insight was born the latest promotion of McDonald's: with the purchase of at least one McMenu, they give you some fries for you to enjoy along the way.
This professional campaign titled 'Sebas & Alicia' was published in Spain in January, 2021. It was created for the brand: McDonald's, by ad agency: TBWA. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: TBWA Spain
Chief Creative Officer: Juan García-Escudero
Creative Directors: Javier Martínez, Pablo Fernández
Art Director: Joan Guardiola
Copy: Lucía Santos
Brand Leader: Javier Villalba
Account Manager: Dolores Sánchez
Account Supervisor: Ana López-Perea
Executive Account: Alicia Aranda
TBWA Producer: Elisa González
Production Company: Central Films
Directors: Maxi Sterle, Rodrigo García Saíz
Client Contact/ McDonald’s: Natalia Echeverría, Héctor Rivero, Susana Herrera