Description
Creative agency Artefact 3000 orchestrated, in synergy with the group's AI capabilities, the brand experience "Le Scentographe by NaturIA" unveiled at VivaTech for fragrance house Robertet.
Addressing the challenge of making technological innovation tangible in the luxury and fragrance sectors, the project bridges imagery and perfume through a groundbreaking experiential installation. Using a photograph submitted by the visitor, the custom AI NaturIA analyzes visual components (emotions, lighting, textures, colors) to instantly generate the olfactory imprint of the memory. For this event launch, a limited series of physical perfumes interpreted by Le Scentographe was produced and distributed to attendees.
This professional campaign titled 'Scentographe' was published in France in January, 2026. It was created for the brand: Robertet, by ad agency: Artefact 3000. This Design and Experiential media campaign is related to the Beauty industry and contains 2 media assets. It was submitted 1 day ago.
Credits
Campaign: The Scentographe by NaturlA
Advertiser: Robertet
Creative Agency: Artefact 3000
Technology Partner: Artefact (Data & AI)
Event: VivaTech 2026
Sector: Perfumery / Luxury / Innovation & Artificial Intelligence
Focus: Brand activation, user experience (UX/UI), brand experience, AI-driven storytelling
Concept: Interactive physical installation at VivaTech, multimodal generative AI (image-to-scent), limited-edition fragrances
Location: Paris, France
