Description
As digital scams become increasingly sophisticated, InnBucks needed to remind users that not everyone who looks official is genuine. Drawing on the timeless metaphor of “a wolf in sheep’s clothing” the campaign reimagines the fable for the modern age of mobile fraud.
The creative idea exposes the deceptive confidence of scammers while empowering users to pause, question, and verify before they share personal details. Minimalist, bold, and symbolic — this piece turns a universal warning into a powerful brand statement on digital trust.
This professional campaign titled 'Scammers' was published in Zimbabwe in November, 2025. It was created for the brand: InnBucks, by ad agency: Shift Engage. This Content and Integrated media campaign is related to the Finance industry and contains 3 media assets. It was submitted about 1 month ago by Creative Director: Brett Mead of Shift Engage.
Credits
Advertising Agency: shift ENGAGE
Creative Director: Brett Mead
Copywriter: Paidamoyo Dube
Strategist: Golda Mafemba
