English translation: Real Change. "Chaiyo chaiyo" is a local expression translating to "REAL"
Description
Zimbabwe's primary currency is the US dollar; however, coins are scarce in the market. This scarcity created a longstanding issue with giving change during purchases, often compelling buyers to spend on low-value items like sweets, chocolates, or pens at checkout. InnBucks addressed this decades-old problem by partnering with retailers to enable customers to load their US dollar change directly into digital wallets. This innovative solution brought a much-needed change, earning widespread appreciation from consumers.
This professional campaign titled 'Time For Change' was published in Zimbabwe in March, 2024. It was created for the brand: InnBucks, by ad agency: Shift Engage. This Content, Digital, and Film media campaign is related to the Finance industry and contains 4 media assets. It was submitted 11 months ago by Creative Director: Brett Mead of Shift Engage.
Credits
Advertising Agency: shift ENGAGE
Creative Director: Brett Mead
Copywriter: Paida Dube
