Description
Years of economic instability have left many Zimbabweans mistrusting banks, leading them to hide money at home. But this habit brings risk... theft, fire, and even rats.
The “Money-Eating Rat” campaign by InnBucks turns this everyday danger into a bold visual: a rat gnawing through cash notes. What was once seen as protection is revealed as vulnerability.
This simple, powerful image showing loss in a raw, relatable way, and reframes digital banking as not just convenient, but essential.
InnBucks isn’t just offering mobile money. It’s offering trust, safety, and a smarter way to save.
This professional campaign titled 'Money-Eating Rat' was published in Zimbabwe in June, 2025. It was created for the brand: InnBucks, by ad agency: Shift Engage. This Digital and Print media campaign is related to the Electronics, Technology and Finance industries and contains 2 media assets. It was submitted 6 months ago by Creative Director: Brett Mead of Shift Engage.
Credits
Advertising Agency: shift ENGAGE, Harare
Art Director: Brett Mead
Copywriter: Paidamoyo Dube
Account Exec: Gamu Mudimu
