Aid to Cart
Description
The "Aid to Cart" awareness campaign launched by GlassesUSA.com in partnership with The National Domestic Violence Hotline for Domestic Violence Awareness Month (October 2025).
The campaign’s powerful visual leverages the cultural significance of oversized sunglasses, which are often used not only as a fashion statement but also to hide visible signs of abuse. GlassesUSA.com reframed these products as a quiet signal for help, turning commerce touch points into opportunities for awareness.
The central message, "Sometimes people buy oversized frames not to follow a trend, but to hide," was highlighted across GlassesUSA.com's digital channels. The campaign prioritized awareness over sales, directing users to a dedicated, non-commercial landing page providing immediate, direct access to The Hotline and educational resources.
This professional campaign titled 'Aid to Cart' was published in United States in November, 2025. It was created for the brand: GlassesUSA.com, . This Digital medium campaign is related to the Other industry and contains 1 media asset. It was submitted 4 days ago.
Credits
CDO: Hila Shtram
CMO: Arie Tom
Creative Director: Tal Bigelman
Head of Brand: Or Zinger
Designers: Din Menasheroff, Noa Keren, Shira Eckstein
Head of UX: Nir Ben David
UX and Code: Nir Shilo. Summer Hasuna
Case Study Video Editor: Noam Gur
