Description
Loan sharks remain a harsh reality in Zimbabwe, preying on vulnerable individuals with unsafe lending practices. InnBucks Microbank offers a safer, more reliable alternative for accessing cash loans.
To cut through the noise of financial advertising, we developed a bold digital campaign anchored by a striking and ominous visual – the shark fin. This powerful image symbolises the lurking dangers of loan sharks while positioning InnBucks as the trusted, secure solution.
The headline directly translates to “You will drown with loan sharks,” but its colloquial meaning in the local vernacular delivers a far sharper, more hard-hitting warning – one that resonates deeply with the audience.
This professional campaign titled 'Shark' was published in Zimbabwe in July, 2025. It was created for the brand: InnBucks, by ad agency: Shift Engage. This Content medium campaign is related to the Finance industry and contains 3 media assets. It was submitted 4 months ago by Creative Director: Brett Mead of Shift Engage.
Credits
Advertising Agency: shift ENGAGE
Creative Director: Brett Mead
Strategist: Golda Mafemba
