Volvo cars are universally known for their safety, innovation and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021.
When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. Our target audience clearly appreciates this, and we saw an opportunity here; how could we make the launch campaign more appealing and emotionally engaging to the parents? Of course by portraying Volvo through the eyes of children.
The campaign had 2 parts: teasing and revealing. As for the teasing, we only launched the posters, painted by the children. Later, after the grand opening of the pop-up store, we kick-started the second phase of the campaign.
This professional campaign titled 'Volvo - For the New Generation' was published in Armenia in October, 2021. It was created for the brand: Volvo, by ad agency: Doping Creative Agency. This Integrated medium campaign is related to the Automotive industry and contains 7 media assets. It was submitted over 2 years ago.
Advertising Agency: Doping Creative Agency, Yerevan, Armenia
Creative Director: Hovhannes Margaryan
Art Director: Anush Ghazaryan
Copywriters: Tigran Gevorgyan, Tigran Sirunyan, Anjela Petrosyan
Designer: Ani Amarian
Creative Producer: Narek Hakobyan
Account Manager: Diana Stepanyan