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Artscape

Know or Get to Know?

Agency: Marios agency

Description

Unaccompanied minor refugees arrive and forced to live in migrant accommodation centers in Lithuania. They are left without their childhood and fairy tales, experience cultural and social isolation. Know or Get to Know? campaign invites you to know different cultures and take a look at them through the eyes of a child. The campaign aims to talk about the reduction of exclusion in society and to encourage people to allocate 1.2% of their income taxes and thus contribute financially to the activities of various Lithuanian NGOs.

Three well-known characters of Lithuanian fairy tales and mythology - Jurate and Kastytis, Egle the snake queen and Thunder - became the main heroes of the visuals. The visual solution of the campaign was implemented by the Lithuanian artist, illustrator and comic creator Akvile Magicdust.

In 2022 during Artscape creative missions almost 600 art-oriented educations took place with the participation of refugees from Africa, Ukraine and other countries. Allocating 1.2% of their income taxes to Artscape organization, Lithuanian residents will contribute to its activities and help create professional creative and educational environments that respond to social, political and economic challenges for extremely vulnerable groups.

This professional campaign titled 'Know or Get to Know?' was published in Lithuania in April, 2023. It was created for the brand: Artscape, by ad agency: Marios agency. This Design, Digital, and Print media campaign is related to the Education, Other, and Public Interest industries and contains 3 media assets. It was submitted about 1 year ago.

Credits

Advertising Agency (School): Marios agency, Lithuania
Production Company: Marios agency, Lithuania
Art Director: Marius Kneipferavicius
Copywriter: Renata Sarkauskaite
Illustrator: Akvile Magicdust

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