M&C Saatchi Stockholm creates the world’s first running billboards for adidas’ ultimate headphones for runners.
The new campaign is taking a next-level targeted approach for adidas' specially developed headphones for runners. Runners are offered a 50% discount – IF they can keep up with the Running Billboards (carried by elite runners) and scan the QR-code.
The innovative, specially designed, lightweight running billboards, carried by a team of elite runners from Stockholm Run Club, went live in Stockholm’s most popular running trails after being promoted by five influencers within running.
The FWD-02 SPORT headphones was developed in collaboration with adidas Runners to create the optimal running experience. This was the core insight that led to the creative idea.
This professional campaign titled 'Running billboard' was published in Sweden in September, 2022. It was created for the brand: adidas, by ad agency: M&C Saatchi Stockholm. This Digital, Direct, and Outdoor media campaign is related to the Sports and Sportswear industries and contains 1 media asset. It was submitted about 1 year ago.
Client: Zound Industries / adidas Headphones
Head of Marketing EMEA, Nicole Ross
Global Communications Manager, Maria Sjöström
Creative Director, Chris Light
Agency: M&C Saatchi Stockholm
Creative Director: Linda Elers
Art Director: Robin Wiman
Copywriter: Christoffer Dymling
Designer: Anton Haag
Strategist: Mounes Zandi
Account Director/Head of Social Media: Kristina Annehed
Project Manager: Hilda Carlsson
Project Assistant: Charlotta Odenstjärna
Film production: Oliver Martin Henriquez
Director of Photography: Angelo Henriquez
Still Photographer & Post Production: Oliver Martin Henriquez
Photo Assistant: Alexander Kaj
Sales Director, Cecilia Claesson, JCDecaux
Head of Communications, Malin Otterström, JCDecaux
Market Project Leader, Anna-Cecilia Jonsson, JCDecaux
Junior PR-Consultant, Cornelia Doolke, SpoilConcept