A 100 million loves

Agency: Think Ants


Mo Salah, is one of the best football players in the world, and he is an inspiration to every Egyptian, so Adidas launched back in 2018 a campaign called a 100 million strong to urge fans in Egypt to support Salah in the world cup 2018, later in 2019 Egypt was hosting the African Cup of Nations so we created a digital initiative where we had a foot-ball signed with inspirational words and quotes by the Egyptian fans from all over Egypt to send inspirational words to their icon Mo Salah to motivate him before he plays the African Cup of Nations in 2019

This professional campaign titled 'A 100 million loves' was published in Egypt in February, 2020. It was created for the brand: adidas, by ad agency: Think Ants. This Film medium campaign is related to the Sports industry and contains 2 media assets. It was submitted over 2 years ago by Creative Director: Marwan Hussein.


Advertising Agency: Think ; Ants, Cairo, Egypt
Creative Director: Marwan Hussein
Art Director: Abd El Rahman Galal
Director: Manal El Gendy
Dop: Ahmed Zanfal
Editor: Sameh Nassar
Film Production: Think ; Ants, Silver Green
Sound Mixing & Design: Mohamed Salah


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