This page may contain elements which are considered Not Safe For Work.
Real women fighting breast cancer or uterine cancer starred in a glam nude photoshoot to tell their stories. True, touching, inspiring stories. Instead of hiding their scars, they praise them for what they really are: A sign of fighting cancer and winning!
Instead of covering their new, short hair with a wig or a scarf, they proudly display it! Instead of hiding their scars, they praise them as what they really are: A sign of fighting cancer and winning!
In spite of all media roadblocks regarding the photoshoot, the campaign succeeded in:
Over 1.000.000 people reached in one month through earned media impressions
Dozens of pieces of press coverage
Huge buzz on social media
Other patients felt encouraged to share their own stories
Media Pro, the biggest media trust in Romania, and Biz Magazine voluntarily joined the campaign
The campaign inspired Romanian women, and Medisprof Cancer Center saw a huge rise in appointments in the following months:
148% appointments increase in women aged 18-29
58% appointments increase in women aged 30-39
109% appointments increase in women aged 40-49
The website traffic doubled. And Google brand related searches increased by 126%
This NSFW professional campaign titled 'By far, the most beautiful' was published in Romania in March, 2022. It was created for the brand: Medisprof Cancer Center, by ad agency: MPR Agency. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted 12 months ago.
Agency: MPR Agency
Andreea Cristea - CEO
Ionela Mandruta - Account Manager
Cristina Ersen - Head of PR
Marius Vlad - Creative Director
Alexandru Popa - Graphic Designer
Liliana Maier - Head of SEO
Mihai Dorobantu - Head of Digital
Diana Constanta - Copywriter
Vlad Tircomnicu - Developer