Description
Everyone knows Spotify Wrapped. That includes our competitors. And the most random of entities. And then suddenly, everyone is copying what you’ve been doing. Serving their own undercooked, under-seasoned version of Wrapped.
So to level up Wrapped, we created Run The Distance - a live event where we turned the listening data into an interactive experience. We took the data of Manana’s amapiano hit “Distance” – 4337 hours of listening time – and turned it into a 43KM marathon. This created an experience that was an intersection of listeners and leggers (those who run, no matter their ability) that brought them closer to Wrapped and Spotify.
This professional campaign titled 'Run The Distance' was published on December 07, 2024. It was created for the brands: Spotify and Spotify Africa, by ad agency: Machine_. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Music, Recreation, Leisure, and Sports industries and contains 1 media asset. It was submitted 5 months ago by Group Executive Creative Director: Jabulani Sigege of Machine_.
Credits
Machine_, South Africa
CCO (Publicis Groupe Africa): Pete Little
Group ECD: Jabulani Sigege
Creative Group Head/Art Director: Mantwa Toka
Copywriter: Zaza Maluleka
Copywriter: Audrey Nyamucherera
Account Director: Luvo Spambo
Group Account Director: Sindy Mazibuko
Strategist: Tshepiso Mokgabudi
Illustrator: Prince Bvuma, Mantwa Toka
Strategy Director: Tafadzwa Penny
General Manager: Lindsey Rayner
Managing Director: Robyn Campbell
Technical Staging Company: Beanstalk, Pundit
Editor: Matt Stonier, Ziyanda Ntshingila
CLIENT
Head of Marketing Sub-saharan Africa: Sithabile Kachisa
Consumer Marketing Manager Sub-saharan Africa : Kevin Seturumane
