Make it Possible

In Mongolia, 97% of all registered businesses are small and medium-sized enterprises (SMEs), collectively generating 50% of national employment. They are the lifeblood of the economy — the healthy cells that keep it going.

Yet, these businesses operate under extraordinary pressure: inflation, volatile currency rates, skyrocketing rents, burdensome bureaucracy, talent shortages, overwhelming taxation, and the constant threat of account freezes. Despite these obstacles, they endure — silently, relentlessly, with no time to complain.

The campaign #MakeItPossible pays tribute to these unsung heroes — the entrepreneurs, small business owners — who quietly build not just businesses, but possibilities. It highlights the resilience, grit, and unwavering hope of those who carry the weight of the economy on their shoulders, often sacrificing sleep, comfort, and personal time to keep going.

Set against a backdrop of social and economic adversity, the campaign tells a simple but powerful story: Even in the toughest conditions, a small contribution, a little support, or a shared belief can illuminate someone's path.

These small business owners are more than just workers — they are conductors of their own stage, shaping opportunity not just for themselves, but for others, and for the country at large.