Budweiser, one of ABInBev’s premium brands, started to promote emerging Urban music artists. That’s why two years ago, BUDXRECORDS was created, a music label that has been working on discover those new talents that are waiting to become famous, but who lack of opportunities to be listened. Each year, different types of activations have been made in order to do so.
This year, along with agency DAVID Bogota, the brand created Royalty Free Bot, to help new artists to be heard by millions of people, hijacking Twitch, one of the most popular streaming platforms in the world.
Everyday is very common that streamers and gamers use music in the background of their lives. However, platforms like Twitch bans and blocks them when they don’t own the rights of that music. Budweiser found the way to help them.
That’s why the brand created a bot that will be hosted on Discord (another of the most popular social media in the world) in which there will be uploaded thousands of songs of emerging artists. Royalty Free Bot will be playing the content 24/7 so any streamer around the world could use it, giving unknown artist the exposure they need in front of an unusual public.
The campaign will be spread with the help of some of the best streamers in Latinamerica, such as WestCol, Leandro, MrStiven, Natalan and Coscu.
This professional campaign titled 'Royalty Free Bot' was published in Colombia in May, 2022. It was created for the brands: ABInBev, Budweiser, and BUDXRECORDS, by ad agency: DAVID Bogota. This Integrated medium campaign is related to the Alcoholic Drinks, Media, and Music industries and contains 1 media asset. It was submitted 7 months ago.
Agency: DAVID Bogota
Campaign: Royalty Free Bot
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
CCO: Carlos Andrés Rodríguez
MD: Juan Pablo García
Art Director: Izmael Crespo, Julián Olivares
Copywriter: Jonathan Rodríguez
Account Executive: Krizia Brühl
Digital Director: Andrés Granados
Insights: Yaneth Bolaños
Client Approval: Thor Borresen, Diego Pomareda, Juanita León, Natalia Aguirre, Jorge Velásquez, Alejandra González, Juan David Cortéz, Laura Lorena Garzón, Natalia Gaviria, Lorena Díaz
Spoon team: Carlos Vidal, Gabriela Ruiz
Dattis team: Camila Gómez, Juliana Fandiño, Valeria Rivera
Production Company: Merlin
Merlin team: Vanessa Mejía, Juan Felipe Arango, Gabriel Vallejo, Henry Arteaga, Juancho Valencia, Felipe Jaramillo
10 Music Artistic Coordinators: Constanza Ramírez, Laura Garzón, Ángela Leal
Director: Santiago Díaz Vence
Producer: Fausto Tapias
Director of Photography: Juan Salgado
Art Director: Cesar Maya
Music: Diego Cáceres