Agency: Africa


“Bud is more than a sponsor. Bud is part of history.” Like in every sport, fans of basketball are always there for their teams in every important moment, especially during NBA season. The same applies to Budweiser, a brand that for a long time has been playing this role and proving to be much more than an official supporter of the league. After taking a step further on this long-time partnership and becoming the league's official broadcast in Brazil, the King of Beers is celebrating its connection to NBA by showing everything that has been built over the years, not just on the court, but mostly outside of it.

This professional campaign titled 'Scoreboard' was published in Brazil in July, 2021. It was created for the brand: Budweiser, by ad agency: Africa. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 3 years ago by PR: Isabela Levy of Africa.


Advertising Agency: Africa, Sao Paulo, Brazil
CCO: Sergio Gordilho
ECD: Matias Menendez
Creative Team: Erico Braga, Nicholas Bergantin, Rodrigo Adam, Fernando Marar, Rodrigo Barbosa, Marcelo Bruzzesi, Cortez Pereira
COO: Carolina Boccia
Client Services: Heloisa Pupim, Francine Pellacani, Karen Pardo, Juliana Pastori, Ana Andrade, Gabriela Medina
Planning: Aldo Pini, Quentin Mahe, Weslley Gagliano
Media: Aga Porada, Luciana Prado, Victor Berto, Mariana Falcao, Samuel Teles, Amanda Santana, Bruno Gregorut, Luis Pili
Agency Producers: Rodrigo Ferrari, Tais Olhiara, Eduardo Machado
Production Company: Saigon Filmes
Director: Vellas
Executive Producers: Marcelo Altschuler, Carol Pessini
Director of Photography: Pierre Kerchove
Production Co./Client Services: Fernanda Gomes, Rafael Costa, Karin Diniz
Production Coordinator: Katiucia Soares, Jucilene Almeida, Haiane Basilio
Film Art Director: Marcelo Reginato
Assistant Directors: Flavio Lanfredi, Luciana Camargo
Creative Assistant: Amanda Flora
Production Director: Reinaldo Faria
Costume Designer: Marina Vieira
Casting Producer: Flavia Cocozza, Jaqueline Tedoro
Location Producer: Kleber Pereira
Objects Producer: Tatiana Coelho
Producer: Patricia Nagaoka
Production Assistant: Ronder Willian
Art Producer: Carlos Alberto Castilho
Make/Hair: Fabiana Mizukami, Sidney Silva de Paulo
Effects: Shiyozi Izuno Filho
Editing: Rami D’Aguiar
Post-producer: Fabio Abreu
Post-production Coordinator: Virginia Fares
Color Grading: Sergio Pasqualino / Bleach Filmes
Post-production Company: NASH Production
Sound Design: Satelite Audio
Sound Producers: Kito Siqueira, Roberto Coelho, Hurso Ambrifi, Mike Vlcek, Thiago Colli, Charly Coombes, Koitty, Helton Oliveira
Sound Design/Client Services: Fernanda Costa, Carol Araujo, Renata Schincariol
Sound Post-production: Carla Cornea, Ian Sierra, Renan Marques
Voice Over: Ericho
Client Approval: Daniel Wakswaser, Bruna Buas, Alice Alcantara, Carolina Caracas


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