Global audio company Squeak E. Clean Studios teamed up with VMLY&R Australia and New Zealand to hide a secret image in sound to attract Navy intelligence recruits for highly skilled positions. ‘The Audio Ad You Can See’ is designed to connect a tech audience to Navy intelligence roles and targets the narrow field of intelligence professionals suited to work in the Navy. The ad reaches these intelligence professionals on the “invisible battlefield” where they operate, and can be streamed here. Squeak E. Clean Studios Head of Sound Paul Le Couteur worked carefully to reverse engineer the “world’s first recruitment message hidden in sound,” by producing audio from an image to be analyzed through a spectogram, a tool that analyzes frequencies in the electromagnetic spectrum.
To reveal the hidden message, the audio discovered by only the most clever must be processed in a spectrogram, which is used in sound production to repair background noise, crackle, hums and glitches. It’s also used by the Australian Navy to intercept, analyze and identify threats at sea.
This professional campaign titled 'The Audio Ad You Can See' was published in Australia and New Zealand in May, 2022. It was created for the brand: Royal Australian Navy, by ad agencies: Squeak E. Clean Studios and VMLY&R Australia and New Zealand. This Digital, Experiential, and Integrated media campaign is related to the Military industry and contains 1 media asset. It was submitted 7 months ago.
Agency: VMLY&R Australia and New Zealand
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Creative Director: Robyn Bergmann
Designer: Simon Gray
Producer: Fiona Norman
Producer: Annie Thiele
Editor: Leigh Cooke
Account Director: Meaghan de Laurier
Account Manager: Madeleine Moorhead
Account Executive: Jess Osrin
Music and Sound House: Squeak E Clean Studios
Head of Sound: Paul Le Couteur
Executive Producer: Ceri Davies