Young people like wearing Budweiser, but don't drink it. That's why we've created a special bottle edition where all the labels are made of iron-on transfer paper, so they can turn anything they want into Budweiser merch. Really, anything. It's time to go from wearing and not drinking, to doing both.
This student campaign titled 'Drink to Wear' was published in Spain in June, 2021. It was created for the brand: Budweiser, by ad school: Miami Ad School. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted over 1 year ago by Copywriter: Leire Jauregibeitia of Miami Ad School.
Advertising School: Miami Ad School, Madrid, Spain
Art Director: Carol Benito
Art Director: Sharon Cordon
Copywriter: Leire Jauregibeitia
Tutor: Pranay Suri