Rescue service Green Flag, part of Direct Line Group, has unveiled a new campaign and brand positioning highlighting its high standards and demonstrating why a carefully curated network of skilled mechanics enable the brand to offer the best service to its customers.
Created by Engine Creative, the ‘Only the best get the Green Flag’ campaign lands on 13th May on TV, VOD and online. The new brand positioning reinforces the origins of the Green Flag network, set up 50 years ago with local, skilled mechanics delivering excellent service at the heart of its proposition. This point of difference is reflected in the campaign: garage mechanics are put to the test to meet a stringent set of criteria before joining Green Flag, showing it’s the quality of the network that matters.
The 30-second humorous advert brings these criteria to life in the distinctive Green Flag tone of voice. Created in the style of an Olympic hurdles event, various garages are seen vying for a coveted place on the Green Flag network, by racing against each other to repair a broken-down car and showcasing the exacting skill, knowledge and expertise required. The advert ends with the message ‘Only first-rate rescuers get to join our local breakdown network. ‘Only the best get the Green Flag’. This brand platform will evolve as the Green Flag business grows.
This professional campaign titled 'Only the best get the Green Flag' was published in United Kingdom in May, 2022. It was created for the brands: Direct Line Group and Green Flag, by ad agency: Engine Creative. This Film medium campaign is related to the Automotive and Professional Services industries and contains 1 media asset. It was submitted 5 days ago.
Chief Creative Officer: Billy Faithfull
Creative Director: Katy Hopkins
Art Director: Charlotte Watmough
Copywriter: Holly Fallows
Chief Strategy Officer: Gen Kobayashi
Head of Strategy: Georgina Murray-Burton
Planners: Alpesh Patel
Account Management: Nick Pawlak, Sally Heiser, Stephen Rowe
Agency Producer: Laura Melville
Photographer: Daniel Lewis
Director/ Production Co: Big Red Button / Blink Production
EP: Paul Weston
Producer: Emily Atterton
Editor: Saam Hodivala @ Shift Post
Post Production: Gareth Brannan @ Rascal Post
Post Producer: James Beck
Sound Design: Ben Gulvin @ Wave