Today, Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduces itself with the launch of ‘Unreal Fitness’. This stunning campaign depicts the totally immersive in-headset experience, sharing breathtaking landscapes where members sweat through full-body movements choreographed to the beat of high-energy music.
For the brand relaunch—coming after Meta acquired the business earlier this year—Supernatural traveled to Iceland, with Director Neels Castillon and production company RSA Films to fully capture what it means to jab, cross, squat and flow inside the Meta Quest headset.
“One of the defining aspects of Supernatural is our ability to suspend reality and make people feel like they’re actually present on top of a glacier, on a beach, or in any one of our incredible destinations," said Supernatural Co-Founder, Chris Milk. "To get that across, we knew we needed to shoot on-location, and we needed to call on the best, which is why we worked with Neels. Thanks to his incredible camera work, with this campaign, we've captured the exhilarating nature of working out in virtual reality. A truly transformative experience we hope to share with the masses."
Deciding to shoot the campaign on-location set in motion a whirlwind three weeks of pre-production, in tight partnership with the team at RSA Films, chosen for their proven expertise in capturing bodies in motion within nature.
This professional campaign titled 'Feel The Real' was published in United States in November, 2023. It was created for the brands: Meta and Supernatural, by ad agency: RSA Films. This Film medium campaign is related to the Electronic Devices and Fitness industries and contains 1 media asset. It was submitted 16 days ago.
Supernatural Co-Founder: Chris Milk
Supernatural Head of Content: Samantha Storr
Supernatural Head of Design: Kevin Kearney
Supernatural Creative Director: Zach Richter
Supernatural Head of Marketing: Sapna Kirk
Supernatural Brand Marketing Lead: Elle Obletz
Supernatural Senior Producer: Par Guiv
Supernatural Design Lead: Rayne Chapman
Brand Platform Development: Mythology
Anthony Sperduti: Executive Creative Director
Audrey Attal: Creative Director
Kim Haxton: Creative Director
Parker Barnum: Managing Director
Production Company: RSA Films
RSA Films Director: Neels Castillon
RSA Films President & Executive Producer: Luke Ricci
RSA Films Executive Producer: Matilde Pinto
RSA Films Head of Production: Tom O’Connell
RSA Films Producer: Clint Caluory
Local Production Company: Comrade Films
Executive Producer: Jean-Michel Paoli
Line Producer: Kiln V.J. Paoli
1st Assistant Director Siggi Kjartan
DP: Eric Blanckaert
Choreography: Fanny Sage
Editorial and VFX: The Mill
Managing Director: Anastasia Von Rahl
Creative Director: James Allen
Executive Producer: Hillary Thomas
Head of Production: Scott Tinter
Senior VFX Producer: Katie Buckley
Sound Design and Mix: Lime Studios
Supervising Sound Designer: Michael Anastasi
Assistant Sound Designer: Michael Baran
Executive Producer: Susie Boyajan