Embarking on an ambitious journey to become the go-to brand for today's and tomorrow's families, 'Roommates wanted' is the latest campaign from premium children's furniture brand Stokke in collaboration with B-Reel.
Based on the insight that having a child is like inviting a new roommate into your home, the campaign portrays the emotional roller coaster of family life through a play on the format of 'roommate wanted'-ads. Led by a series of authentic and playful films together with other assets, this 360° campaign is designed to meet audiences in every touchpoint with warmth, humor and relatability, while illustrating how the brand supports families of today every step of the way.
This professional campaign titled 'Roommates Wanted' was published in Sweden in October, 2021. It was created for the brand: Stokke, by ad agency: B-Reel. This Integrated medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 12 months ago by Global Communications Officer: Grace Robert of B-Reel.
Advertising Agency: B-Reel, Stockholm, Sweden