Description
Most polished intercity clichés show beautiful roads and happy arrivals.
But real trips are not always that polished.
Sometimes people take a ride to say goodbye.
To support family.
To leave an entire life.
To the places where nobody is waiting for us.
Our new inDrive.Intercity campaign in Kazakhstan shows the side of the road advertising usually avoids.
Because life may choose the path.
But people should still choose the price and the road.
This professional campaign titled 'Rides aren't always like in the ads' was published in Kazakhstan in May, 2026. It was created for the brand: inDrive, by ad agency: inlab. This 360°, Digital, and OOH Outdoor media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 5 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Marketing Manager Intercity KZ - Kalamkas Seipoldayeva
Marketing Lead KZ - Aliaksei Pontus
Marketing Director EMEA & APAC - Anna Migal
Senior Head of Brand Strategy - Mikhail Dobrov
inlab team:
Creative Team Leader EMEA - Eugene Gavrilchenko
Creator - Maksim Eshkilev
Creator - Dauren Shubayev
Senior Creator - Irina Shamgunova
Copywriter - Nurdariga Baitukova
Producer - Xeniya Andreyenko
Senior Designer - Vera Berezina
Senior Designer - Anastasiia Zimina
Senior Marketing Communications Manager - Altan Baishev
Production Company - Chilly Production
Director - Egor Ivanov
Producer - Darkhan Tulebayev
