ADVERTISING

KO Fight Studio

Retaliate Against Stigma

Agency: CarrotComm Limited

Retaliate Against Stigma

Retaliate Against Stigma

Description

Physical strength gives us the courage to fight against all odds, and being strong from the outside gives us the confidence to be strong from the inside as well. Keeping this thought and idea in mind, we designed the campaign for women ‘Retaliate Against Stigma' for the Kyokushin learning institute KO Fight Studio. We included stereotypical quotes that many women hear on regular basis and how they can break this toxic loop by making themselves strong. A series of contents were developed to highlight 'Tameshiwari' or board-breaking, using hand and foot; the twist was they were shown breaking the stereotypical comments instead.
The visuals were adapted into social media contents, posters and collaterals like laptop stickers and pop-sockets.

This professional campaign titled 'Retaliate Against Stigma' was published in Bangladesh in June, 2022. It was created for the brand: KO Fight Studio, by ad agency: CarrotComm Limited. This Design, Digital, and OOH Outdoor media campaign is related to the Fitness, Health, and Sports industries and contains 2 media assets. It was submitted almost 2 years ago by Brand Communications Director: Tasneem Zaria of CarrotComm Limited.

Credits

Advertising Agency: CarrotComm Limited, Dhaka, Bangladesh
Chief Operating Officer: Rakibul Hassan Joheb
Executive Creative Director: Saiful Azam Chowdhury Mukul
Brand Communications Director: Tasneem Zaria
Design & Art Direction: Ahasan Habib Herok
Senior Brand Communications Executive: Redwan Islam Orittro
Senior Copywriter: Abir Das
Junior Copywriter: Tasmia Islam

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