ADVERTISING

Lego

Restore Ukraine

School: Miami Ad School Europe

Description

BACKGROUND: Since Russia began the full scale invasion in Ukraine on February 24th, Russian forces have leveled entire cities and destroyed over $200 billion of infrastructure.

PROBLEM: One of the traumas of war is seeing the city you love destroyed. The places that used to hold positive memories now only make you feel sad and helpless.

IDEA: LEGO Restore Ukraine is a limited edition that turns ruined landmarks into LEGOs, so that they can be rebuilt — both figuratively and literally.

This student campaign titled 'Restore Ukraine' was published in Germany, Ukraine, and United States in June, 2022. It was created for the brand: Lego, by ad school: Miami Ad School Europe. This 360° and Design media campaign is related to the Public Interest, NGO and Recreation, Leisure industries and contains 2 media assets. It was submitted 21 days ago by Senior Copywriter: Inna Tabachenko of Freelance.

Credits

Advertising Agency (School): Miami Ad School Europe
Art Director: Anna Smolkina
Copywriters: Inna Tabachenko, Brooke Cheney

ADVERTISING

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