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Lego

Restore Ukraine

School: Miami Ad School Europe

Restore Ukraine Concept Board

Description

Since February 2022, russian forces have levelled entire Ukrainian cities and hundreds of important cultural sights, causing over $750 billion of infrastructure damage. At the same time, for children, one of the traumas of war is seeing the cities and places they love destroyed.

LEGO decided to bring their happy memories back by launching Restore Ukraine — a limited edition that turns ruined landmarks into LEGO sets, so they can be rebuilt — both figuratively and literally.

This student campaign titled 'Restore Ukraine' was published in Germany, Ukraine, and United States in June, 2022. It was created for the brand: Lego, by ad school: Miami Ad School Europe. This 360° and Design media campaign is related to the Public Interest and Recreation, Leisure industries and contains 2 media assets. It was submitted over 1 year ago by Senior Copywriter: Inna Tabachenko of Freelance.

Credits

Advertising Agency (School): Miami Ad School Europe
Art Director: Anna Smolkina
Copywriters: Inna Tabachenko, Brooke Cheney

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