ADVERTISING

Lush Alzheimer's Association

The Smell of Memories

School: Miami Ad School Europe

Description

Problem: For people living with Alzheimer’s, bathing is extremely stressful, as they may lose control of their bodies and fall.

Insight: It's proven that smell brings out memories, as the parts of the brain processing scents and memories are intertwined.

Idea: Lush launches The Smell of Memories — an initiative that helps Alzheimer’s people capture their memories in aromatic bath bombs they can use as a personalized calming remedy for bathing.

This student campaign titled 'The Smell of Memories' was published in Germany and Ukraine in July, 2022. It was created for the brands: Alzheimer's Association and Lush, by ad school: Miami Ad School Europe. This Experiential medium campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted 24 days ago by Senior Copywriter: Inna Tabachenko of Freelance.

Credits

Advertising Agency (School): Miami Ad School Europe
Art Director: Anna Smolkina
Copywriter: Inna Tabachenko

ADVERTISING

iStock Essentials

Beautiful summer morning in the ...

Artist: silverjohn

iStock Signature

Aerial top view of rainforest an...

Artist: uuoott

iStock Signature

4k video footage of beautiful lu...

Artist: Armand Burger

iStock Essentials

Tropical leaves Monstera exotic ...

Artist: Chansom Pantip

iStock Signature

Dandelion flying seeds - loopable

Artist: kafl

iStock Essentials

Inside California Redwood Forest 06

Artist: David Takahashi

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.