Twisted Flags

Problem: When Russia began the full-scale invasion of Ukraine, they created their own Swastica — Z, used to mark tanks and military vehicles. Soon the letter became popular among the war supporters. They glued Z's on their cars, joined motor rallies, and formed the letter together with their friends.

We thought: why not target them with their own weapon?

Insight: Magenta (purple) is the first CMYK color to dissolve in the sun, as it's the least resistant to UV rays. Eventually, dark blue turns sky blue, and red turns yellow.

Idea: So we created special car stickers that, within a few weeks, change colors and meanings — the Russian flag becomes the Ukrainian one, and the message turns upside down.