Twisted Flags

Agency: Freelance


Problem: When Russia began the full-scale invasion of Ukraine, they created their own Swastica — Z, used to mark tanks and military vehicles. Soon the letter became popular among the war supporters. They glued Z's on their cars, joined motor rallies, and formed the letter together with their friends.

We thought: why not target them with their own weapon?

Insight: Magenta (purple) is the first CMYK color to dissolve in the sun, as it's the least resistant to UV rays. Eventually, dark blue turns sky blue, and red turns yellow.

Idea: So we created special car stickers that, within a few weeks, change colors and meanings — the Russian flag becomes the Ukrainian one, and the message turns upside down.

This professional campaign titled 'Twisted Flags' was published in Georgia, Germany, and Ukraine in July, 2022. It was created by ad agency: Freelance. This Design and Experiential media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago by Senior Copywriter: Inna Tabachenko of Freelance.


Advertising Agency (School): Freelance
Art Director: Lisa Glonti
Copywriter: Inna Tabachenko


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.