School: Miami Ad School Europe
Problem: When Russia began the full-scale invasion of Ukraine, they created their own Swastica — Z, used to mark tanks and military vehicles. Soon the letter became popular among the war supporters. They glued Z's on their cars, joined motor rallies, and formed the letter together with their friends.
We thought: why not target them with their own weapon?
Insight: Magenta (purple) is the first CMYK color to dissolve in the sun, as it's the least resistant to UV rays. Eventually, dark blue turns sky blue, and red turns yellow.
Idea: So we created special car stickers that, within a few weeks, change colors and meanings — the Russian flag becomes the Ukrainian one, and the message turns upside down.
This student campaign titled 'Twisted Flags' was published in Georgia, Germany, and Ukraine in July, 2022. It was created by ad school: Miami Ad School Europe. This Design and Experiential media campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 7 months ago by Senior Copywriter: Inna Tabachenko of Freelance.
Advertising Agency (School): Miami Ad School Europe
Art Directors: Lisa Glonti, Anna S.
Copywriter: Inna Tabachenko